10 reasons to choose the blue fish label

Why choose MSC?

1. Our oceans need to be protected
   Our oceans are home to an amazing variety of life and support the livelihoods of millions - up to 10% of the world's population.
2. Marine ecosystems are under enormous pressure
   Unsustainable fishing is threatening fish populations, ocean habitats, coastal fishing communities and economies.
3. The MSC provides a solution
   By choosing seafood with the blue MSC label you are supporting independently certified sustainable fisheries. Their good management practices help ensure fish stocks and habitats are healthy and fishing community livelihoods are secure.
4. Sustainability is based on science
   To be MSC certified, fisheries are independently assessed by scientists and marine experts to ensure they meet our standard for environmentally sustainable fishing. Annual audits ensure that they maintain these standards.
5. You're helping to protect a whole ecosystem
   It’s not all about one species - MSC certified fisheries minimise their impacts on the whole marine environment to ensure healthy, thriving oceans for the future.
6. You can buy with confidence
   Processors, retailers and restaurants must ensure MSC certified seafood is not mixed with uncertified product. This way you can be sure that the product is correctly labelled.
7. There’s plenty to choose from!
   You can enjoy sustainable seafood all over the world. Just look for the blue label – it appears on tens of thousands of products in more than 100 countries.
8. There’s a choice for every budget
   Products with the blue MSC label range from pickled herring to luxury caviar.
9. You’re helping to create change
   Your purchases of MSC labelled seafood create an incentive for more fisheries, retailers and restaurants to produce and sell certified sustainable seafood.
10. You're helping to keep it wild
    You can enjoy your seafood knowing that tomorrow there will be plenty more where it came from.