Is seafood with the MSC label really sustainable?

Science based standards

To be sold with the MSC label, seafood must come from a fishery certified to the MSC Fisheries Standard. 

This standard was developed in consultation with a wide range of experts including scientists, the fishing industry and conservation groups. The Standard is reviewed every five years to ensure that it continues to reflect international best practice in fisheries management and science.

Certification requires fisheries to ensure that:

• Fish stocks are sustainable – there are enough fish are left in the sea to reproduce.
• Environmental impacts are minimised - fishing operations must be carefully managed to maintain the structure, productivity, function and diversity of the marine ecosystem.
• Effective management - the fishery must comply with relevant laws and have a management system that allows it to respond quickly to changes in the status quo.

The MSC tracks and monitors the impact of the combined efforts of certified fisheries on fish stocks, fishing practices and fishery management. Our analysis shows that certified fisheries are delivering improvements in fisheries management.

Third party assessment

The MSC does not assess fisheries. This is the job of a third party independent assessment team made up of experts in fisheries management. They consult everyone with an interest in the fishery – from retailers to NGOs to governing bodies. This ensures that all information is considered and that outcomes are based on evidence. All evidence, decisions and reports are published on our Track a Fishery website.

Once certified, fisheries are audited annually to ensure that they are maintaining the required level of sustainability and meeting any conditions of MSC certification.

Certified supply chains

You can be sure that seafood with the MSC blue label has come from a certified sustainable fishery.

Anyone selling MSC certified seafood must follow strict rules to ensure that it is kept separately from other fish and is clearly labelled at all times. We carry out DNA testing and unannounced tracebacks to verify the system works. 

DNA testing has shown that mislabelling rates for MSC certified seafood is less than 1%, much lower than studies of other products.

Don’t just take our word for it

The MSC was the first international seafood labelling program to be recognised by the Global Sustainable Seafood Initiative (GSSI) which confirms that we meet the United Nations Food and Agriculture Organisation’s guidelines.  

The MSC is ISEAL Code Compliant. Our system has been independently evaluated against ISEAL’s Codes of Good Practice - a globally-recognised framework for effective, credible sustainability systems. More information at isealalliance.org

Organisations such as WWF recommend consumers look for the MSC label on seafood.

Read more about how we meet best practice

Independent studies

Reports and guides

• Dutch Independent Institute Mileu Centraal, comparison of 90 ecolabels in the Netherlands (in Dutch)
• WWF Report: Comparison of Wild Capture Fisheries Certification Schemes (Accenture Development Partnerships, 2012)
  

Academic papers

• Estimating the economic benefits of MSC certification for the South African hake trawl fishery (Lallemand et al, 2016)
• From certification to recertification the benefits and challenges of the Marine Stewardship Council (MSC): A case study using lobsters (Bellchambers et al, 2015) 
• Authority without credibility? Competition and conflict between ecolabels in tuna fisheries (Miller & Bush, 2015)
• An Evaluation of Environmental Changes Within Fisheries Involved in the Marine Stewardship Council Certification Scheme (Martin et al, 2012)
• Eco-label conveys reliable information on fish stock health to seafood consumers (Gutierrez et al, 2012)